Sappi – one of the world’s largest paper manufacturers – had made improvements to their premium paper Magno, resulting in an intensification of the printed image. We needed to get printers as excited about this as we were. The concept of intensity was used to create a powerful creative theme. We commissioned award-winning photographer Tim Flach to photograph details from nature, to show intensity in detail, surface and colour.
Shortlisted for the 2007 Design Week Benchmark awards
