The Challenge
To bring a serious qualitative research report to life, ensuring that it appealed to the ‘motorist on the street’ as well as to its core audience of press and policy-makers. We also needed to strike a balance between levels of RAC branding and the need to retain a sense of impartiality.
Our Solution
We used a combination of engaging contemporary imagery and highly graphic charts to both illustrate and elaborate the content. The Report paints a definitive picture of how motoring in Britain has changed over the last 20 years – we made sure to maintain a high level of interest and interaction throughout to ensure none of the key facts were missed.
